Ginger Jones: Branding and Marketing Strategy
Interactive Website · Social Media Video Campaign · Logo & Identity Development · Photography
The entire Westwood Avenue team pitched in to help Nashville-based entrepreneur and child development specialist, Ginger Jones, develop and launch her new brand. As the successful CEO of Jones Therapy Services, Ginger needed a personal brand platform to promote her keynote speeches and motivational presentations to clients throughout Middle Tennessee and all over the country.
We created a responsive website that invites parents, nonprofit organizations, and small business owners to learn more about Ginger’s work and her passions.
Social Media Video Campaign
Through a series of lovingly-produced videos, Ginger offers practical tips and suggestions for busy parents looking to Maximize the Moments with their children.
Logo & Identity Development
This strikingly simple logo is infinitely flexible, modern, and sincere. Our designers also produced print collateral to accompany email and direct mail campaigns.
Our in-house photographer captured Ginger’s warmth and energy, helping us develop a strong, passionate, and supportive persona to accompany her brand.